Identifier Deprecation Won t Kill the Open Web adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
Data deprecation, caused by tightening privacy regulations, third-party cookie demise, limits on mobile identifiers, and more, dramatically changes how