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How to Prepare for the Switch to Google Analytics 4
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do and when to keep your strategies up-to-date.
Mikael ekelund
Christina stevens
Morgan norman
Party data strategy
Google analytics
Universal analytics
Google tag manager
Platform journeys complicate digital marketing
Google ads
Consent mode
Google signals
First party data
Metrics and analytics
Customer journeys and mapping
Customer experience
Google analytics 4
A Look at the Newest Developments in Marketing Personalization
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
Peter messana
Unsplash nick fewings
Tracey ryano connor
Mikael ekelund
Christian selchau hansen
World without third party cookies
Nick fewings
Refined use
What do we mean
Dynamic search
Personalized experiences
Walk through
World without third party
Scale with modular
In house data
Third party data
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