On June 8, 2022, the opening day of the World Media Congress 2022, being organised by the FIPP (International Federation of Periodical Publishers) at the seaside historic town of Cascais in Portugal, the Association of Indian Magazines (AIM) made a p
The 44th FIPP World Media Congress officially got underway this morning, in the refreshing setting of a packed-out Cascais Citadel. With opening remarks from FIPP President & CEO, James Hewes, FIPP Chair, Yulia Boyle, and President & CEO of API – The Portuguese Press Association, Joao Palmeiro, the industry came out of the blocks in buoyant mood at its first largescale meet of the post-pandemic era.
To coincide with next week’s 44th FIPP World Media Congress in Portugal, FIPP will launch a brand new report dedicated to cultivating successful first-party data strategies in the post-cookie era. Dubbed the ‘First-party data playbook for publishers’, the 60 page study will act as a quintessential handbook for implementing such strategies across different business models throughout the media world.
His Highness Sayyid Asaad bin Tarik al Said, Deputy Prime Minister for International Relations and Cooperation Affairs, Personal Representative of His Majesty the Sultan, praised.