The 44th FIPP World Media Congress officially got underway this morning, in the refreshing setting of a packed-out Cascais Citadel. With opening remarks from FIPP President & CEO, James Hewes, FIPP Chair, Yulia Boyle, and President & CEO of API – The Portuguese Press Association, Joao Palmeiro, the industry came out of the blocks in buoyant mood at its first largescale meet of the post-pandemic era.