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From Beer to Bricks: The Innovative Journey of Heineken s WOBO Bottle » Design You Trust

In the early 1960s, Dutch businessman Alfred “Freddy” Heineken visited the Caribbean islands, then known as the Dutch Antilles. Amidst the beauty of the islands, he found an unexpected source of inspiration: discarded garbage, including empty beer bottles. This sparked a unique idea in his mind - tr

Zuid hollandUnited kingdomAlfred freddy heinekenPon automobielhandelAlfred heinekenJohn habrakenMartin pawleyVereenigde glasfabriekenFoundation for architect researchTechnical university eindhovenArchitect researchWorld bottleGarbage housingVan leer packaging

Did Alfred Heineken Invent Bottle To Function as a Brick To Build Houses?

The 1960s invention was meant to help issues of housing in impoverished countries.

Zuid hollandAlfred heinekenVereenigde glasfabriekenJohn habrakenMartin pawleyHeineken collection foundation alfredFast companyHeineken collection foundationFoundation for architect researchDutch antillesHeineken collectionArchitect researchCollection foundationWorld bottleLost planBuild houses out of beer bottles

Design: 1900 – Now opens at the V&A

Design: 1900 – Now opens at the V&A
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