of it. then when you collect it, give it to the company. that s an option for companies out there. let s move on to the next one from a woman who owns a limousine company. how do you grow your business when you are small in a male-dominated profession. don t think of it as a male-dominated profession. don t see your differences as a disadvantage. if you want to grow your business, there s one answer, get more customers. however you market that, do it. don t see your gender as a reason why you won t succeed. we see people that get no capital and get to $100 million in revenue. it can be done. market yourself as a woman on business. a lot of women customers want to support that. it s fun to get a female driver. sb absolutely. it might be nice to have. this is an e-mail from kevin. a business colleague and i went
it s openforum.com/yourbusiness. once you get there, hit the ask the show link to submit a question. again, it s openforum.com/yourbusiness. or, if you would rather send an e-mail, it s yourbusiness@msnbc.com. larry and jessica had really helpful advice about how to improve your business. let s get great ideas from small business owners like you. i have been dealing with rejection a lot. i have learned that when people have something to say about the product you need to, yes, take it with a grain of salt, look where it s coming from. is this person jealous? is this person in competition if you or is this person really trying to give you some criticism or constructive advice. i reck mmd any women owned business or minority owned business to get certified. it s helped grow my business and take it to the next level.
better performer in the meeting? exactly. two minutes of having people pose in these expansive versus the contracted poses, lead it these hormonal changes. one of our favorites is what we call the ceo pose, where you sit down and put your legs up on the table. cross your ankles. i know one. that s right. so here you have, you know, you ve got this real expansiveness. and this seems to be very effective at increasing testosterone and decreasing cortisol. it is time now to answer some of your business questions. larry and jessica are with us once again. the first one is about getting funding. when a business owner or venture capitalist is considering a major financial outlay, do you tend to go more with your gut or more with the data? which one do you lead off with? this is what you do, larry. so your gut or data? it start with my gut. if i m interested in the company after a first meeting, i don t have much data to go off of.
but it is something you have seen that gets you interested. but to get invested into the company, there is a lot of data. so it start with gut, ends with data. and also starts with relationship. you ve gotten funding a lot of times. yes. i agree with larry. it also depends on the stage of the business. if it is new, you are backing the person. the data you have will change. you have to rely on your gut level people instincts. as the business proves out, it is about looking at the key metrics to look in the next level, put in the next round of funding, and that s very much in looking at the numbers and combining this that with your gut. when you look for funding and if you are lucky, you have a few people who want to give you money, where do you go with your gut or data? how do you choose? your gut. because it is about the relationship that you will have, especially if that person is going it take a board said. make sure your vision is aligned on the exit strategy. you are sig
okay, here is a great way to not really cost efficient. any time you buy something for your company, see if you can use it in multiple wayes. this comes from angela couple who started home aroma. for example, this is the packaging for the caviar eye cream. look at size. this is also a travel size for other product or o t.o. hand out samples. think about this with brochures, pamphlets or mailing material. make them generic enough that you can use them for multiple targets in multiple places. so tip number 145, make all of your marketing materials do triple duty. for the past couple of weeks here on the show, you ve seen little clips like that last one from my new back, it s your business. and i m so excited to tell everyone that this week, the book is finally launching in stores. i was inspired it write this book with my co-authors, lisa