that ad accuses the president of gutting welfare reform. it is airing heavily there. the third since may. what does that tell us about the strategy there and the two campaigns feel is important there now? the welfare reform ad has been debunked. the president has not stripped the work requirement outline of welfare. it is really about the economy here for the romney campaign. they want to refocus attention on the economy. we have the highest unemployment in the country. it ticked up to 12%. that is down a little from a year ago. the epicenter of the foreclosure crisis in the country. the housing market is in very bad shape. it seems like they have not been able to seize it.