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The German subsidiary of telco Vodafone has gone live with Synamedia’s Clarissa data analytics tool to help evaluate advertising performance and reveal actionab.
Vodafone Deutschland has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal insights into viewing behaviour across its GigaTV service. These business insights will help to create new business opportunities in the advertising industry and drive decisions about future product features and service updates, according to video software provider Synamedia. Vodafone and…
Video software provider Synamedia has confirmed that multiplay telco Vodafone Deutschland has gone live with Synamedia Clarissa to help evaluate advertising per