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New Decathlon rebrand feels playful yet familiar

Global sports brand s new identity fits like a glove.

United kingdomWolff olinsLaura rogersGemma barrattBritish landSweaty bettyDecathlon sansTaxi studio

Wolff Olins rebrand of Decathlon gives the company its first ever logo

How do you create an identity for a brand that’s gone 48 years, having only a wordmark?

Wolff olinGemma barrattWolff olins

What s in a name?

As a series of mergers have seen the demise of once-cherished names from agency and studio doors, we ask what legacy means in the industry today

Wally olinsNicholas hulleyMichael wolffWolff olins

Why can t we stop calling it Twitter? | Consumer Watch

Why can t we stop calling it Twitter? | Consumer Watch
wsiltv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wsiltv.com Daily Mail and Mail on Sunday newspapers.

James witheyElon muskMarty neumeierLinda yaccarinoNissan datsunWolff olinsRamon jimenezUs senateTwitter incTransformation at liquid agencyWarner brosX corpDiscovery companyCable news network incGlobal principalConcise oxford english dictionary

Why is X still called Twitter?

By Saira Mueller, CNN

Saira muellerNissan datsunJames witheyWolff olinsMarty neumeierRamon jimenezLinda yaccarinoElon muskTransformation at liquid agencyCable news network incTwitter incWarner brosUs senateX corpDiscovery companyGlobal principal

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