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Abrdn victim of corporate bullying for vowel-free rebrand - director

abdrn PLC is the victim of corporate bullying in the media after it scrapped vowels from its name in a heavily-criticised rebrand, according to a banking boss at the firm. The investment company.

City ofUnited kingdomPeter brannerStephen birdWolff olinsAlliance news ltdAlliance newsStandard life aberdeenFinancial newsStandard lifeHenry saker clarkAll rights

Abrdn hits out at corporate bullying over name change

An executive at the investment firm said the press was making "childish jokes" about its rebrand.

United kingdomChris newlandsElon muskWolff olinsPeter brannerPhoenix groupStandard life aberdeenFinancial newsFinancial timesLeave abrdnStandard lifeAberdeen asset managementRoyal mail

Abrdn victim of corporate bullying over vowel-free rebrand, says director | The Wiltshire Gazette and Herald

Peter Branner, chief investment officer at the business, hit out at the criticism, in comments which have also faced fresh mockery.

United kingdomPeter brannerStephen birdWolff olinsStandard life aberdeenFinancial newsStandard life

Abrdn victim of corporate bullying by media, executive claims

Abrdn victim of corporate bullying by media, executive claims
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United kingdomWolff olinsPeter brannerStephen birdStandard life aberdeenMuch loved scottishFinancial newsStandard life

Mocking the Abrdn name is corporate bullying , says chief investment officer | Aberdeen Asset Management

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

United kingdomStephen birdPeter brannerWolff olinsStphn brdPhoenix groupStandard life aberdeenStandard lifeAberdeen asset managementStrictly come dancing

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