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May 11 2021, 12:05 pm | BY Kim Shaw | No Comments
Directors Think Tank director Darrel Hyon-Le’ has just shot the latest spot for ‘Carsome’ and VMLY&R Commerce (Malaysia). This this his first job since joining production company Directors Think Tank a couple of weeks ago.
“This is a simple story about one upwomanship during Raya, and how a little honesty is what we really need,” said Woei Hern, Executive Creative Director, VMLY&R Malaysia.
“We had loads of fun working with the clients and Director’s Think Tank bringing Raya Siapa Paling Up to life. Darrel’s eye for comic-timing and art direction, coupled by our talented cast really brought the story to life. And Luqman being Luqman, was the perfect person to represent Carsome’s no-frills all honest straight up personality.”
Chan Woei Hern takes on ECD role at VMLY&R Commerce Details 21 December 2020
WPP s Geometry, soon to be VMLY&R COMMERCE, has handed Chan Woei Hern the executive creative director title of Malaysia and Southeast Asia. Joining from ensemble IPG Mediabrands, Chan will report to Kenni Loh, CEO Malaysia, leading the creative transformation of the company.
Chan is tasked to accelerate the delivery of iconic creativity through ideas and experiences that live at the intersection of physical retail, eCommerce, social, experiential, to name but a few. As WPP’s creative commerce company, Geometry / VMLY&R Commerce offers an amplified focus on creativity and Woei Hern will be one of the key members to establish creative excellence in Malaysia and across Southeast Asia.
December 21 2020, 12:50 pm | BY Kim Shaw | 6 Comments
Geometry, soon to be VMLY&R COMMERCE, has announced the appointment of Chan Woei Hern to Executive Creative Director of Malaysia & South East Asia.
Joining from ensemble IPG Mediabrands, Woei Hern will report to Kenni Loh, CEO Malaysia, leading the creative transformation of the company.
Woei Hern is tasked to accelerate the delivery of iconic creativity through ideas and experiences that live at the intersection of physical retail, e-commerce, social, experiential, to name but a few. As WPP’s Creative Commerce company, Geometry / VMLY&R Commerce offers an amplified focus on creativity and Woei Hern will be one of the key members to establish creative excellence in Malaysia and across South East Asia.
Geometry, soon to be VMLY&R Commerce, has announced the appointment of Chan Woei Hern to Executive Creative Director of Malaysia & South East Asia. He joins from Ensemble IPG Mediabrands where, as a founding member and ECD, he grew the team from 4 to 80, while winning Petronas and Maxis, two of the biggest Malaysian brands.
His career also includes stints at NagaDDB working on Digi, Munchy’s and Nippon Paint, Dentsu, and FCB. As a big supporter of social causes, Woei Hern has mentored Malaysia’s Global Innovation Centre’s Accelerator Programme and worked with Cancer Research Malaysia.
“People don’t buy stuff; they buy better versions of themselves,” said Woei Hern. “That’s why I signed up. To explore how commerce and creativity can play and make a difference. I’m excited for Malaysia to play a larger role in the region. And to collaborate with teammates across markets. Looking forward to the stories that we’re going to tell and do together with brands and audien