Geometry, soon to be VMLY&R Commerce, has announced the appointment of Chan Woei Hern to Executive Creative Director of Malaysia & South East Asia. He joins from Ensemble IPG Mediabrands where, as a founding member and ECD, he grew the team from 4 to 80, while winning Petronas and Maxis, two of the biggest Malaysian brands.
His career also includes stints at NagaDDB working on Digi, Munchy’s and Nippon Paint, Dentsu, and FCB. As a big supporter of social causes, Woei Hern has mentored Malaysia’s Global Innovation Centre’s Accelerator Programme and worked with Cancer Research Malaysia.
“People don’t buy stuff; they buy better versions of themselves,” said Woei Hern. “That’s why I signed up. To explore how commerce and creativity can play and make a difference. I’m excited for Malaysia to play a larger role in the region. And to collaborate with teammates across markets. Looking forward to the stories that we’re going to tell and do together with brands and audiences.”