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Not all predictions come true. So it goes with articles predicting trends for the new year.
I wrote about 2020 analytic trends in December 2019. Of course the COVID-19 pandemic upended my predictions â as it did those from analysts in every industry you can imagine. My prediction of the opportunity to extend analytics through DOOH ads was certainly a bust when public confidence on the nation s pandemic response diminished consumer interest in outdoor spaces.
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and mark up the playbook text with adjustments accounting for the recovery. If you are adjusting your playbook, consider these trends that are still viable for strengthening your plans.