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Global Fabric Wash and Care Market Size Is Surpassing USD

Global Fabric Wash and Care Market Size Is Surpassing USD
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New Brands Will Not Cannibalise Sales Or Buyers, Says Wipro Consumer CEO

Wipro Consumer Care and Lighting Ltd., a subsidiary of Wipro Enterprises Pvt., has acquired three soap brands Jo, Doy, and Bacter Shield from Mumbai-based VVF India, marking its third acquisition over the past 12 months. Jo toilet soap has a significant play in the country's north, east, and west markets, while Doy operates in the premium soap segment. Bacter Shield has an antibacterial range of soap and handwash. These brands have a combined market share of 11%.

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