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2020 has accelerated trends and upended business models. Despite this, savvy marketers haven’t taken their eyes off the prize of discovering the full customer journey. However, with an alphabet soup of privacy changes and regulations, along with the pressures that the pandemic has put on businesses, delivering an ideal customer experience is proving trickier by the day. But, by giving data an equal seat at the marketing table and making first-party data a priority for the long haul, brands have an opportunity to make smart, informed decisions and connect with customers on a deeper human level.
This was the focus of a recent digital roundtable, hosted by The Drum and LiveRamp, bringing together leading marketers to explore the opportunities in connecting data sources to create effective strategies for making customers feel valued at all stages of the journey.