The French have spent many marketing dollars conditioning us to equate Champagne with good times, simultaneously encouraging us to believe that all sparkling wines are French. Results? Champagne has become a word that is ubiquitous. If we have an urge for a glass of sparkling wine our brain immediately latches onto the word Champagne, and we place our order with the bartender or the manager at the wine shop. - Wines & Spirits - eTurboNews | Trends | Travel News