Study Conducted in Partnership with Research Industry Leader, NielsenIQ February 18, 2021
NAPA VALLEY, CA, In partnership with NielsenIQ, the Wine Market Council (https://winemarketcouncil.com/) just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of social circles and occasions. “As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle,” said Dale Stratton, Wine Market Council President. “This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.”
Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle
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Study Conducted in Partnership with Research Industry Leader, NielsenIQ
“As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle. This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.” - Dale Stratton, Wine Market Council President NAPA VALLEY, Calif. (PRWEB) February 17, 2021 In partnership with NielsenIQ, the Wine Market Council just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of social circles and occ