Study Conducted in Partnership with Research Industry Leader, NielsenIQ February 18, 2021
NAPA VALLEY, CA, In partnership with NielsenIQ, the Wine Market Council (https://winemarketcouncil.com/) just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of social circles and occasions. “As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle,” said Dale Stratton, Wine Market Council President. “This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.”
Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle
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Study Conducted in Partnership with Research Industry Leader, NielsenIQ
“As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle. This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.” - Dale Stratton, Wine Market Council President NAPA VALLEY, Calif. (PRWEB) February 17, 2021 In partnership with NielsenIQ, the Wine Market Council just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of social circles and occ
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SANTA ROSA, Calif., Jan. 14, 2021 /PRNewswire/ Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization s efforts last year and learn about the future direction from the Sonoma County Winegrowers president, Karissa Kruse, as the 30
th annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning. Additional speakers included Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, of Nielsen and several breakout session speakers.
In recent years, this event has generated significant wine industry news and the 2021 meeting did not disappoint. Kruse used this year s forum to announce that the organization will be establishing the nation s first innovation accelerator for the wine industry to encourage, collaborate and assist in the d
January 14th event features keynote speakers, updates, breakout sessions and trade show January 13, 2021
WHAT: Attend the 30th annual Dollars & $ense Trade Show and Seminar from the comfort of your home office as Sonoma County Winegrowers goes virtual with its annual gathering. Participants will hear a review of 2020 and a look ahead at the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plans for 2021. Speakers will include some of the best experts in the business including – Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, Nielsen; and a conversation with Congressman Mike Thompson. Plus, key grower issues such as smoke exposure, crop insurance, contracts and more will be discussed. Finally, a virtual tradeshow will be held enabling participants to seek out their favorite vendor or hear directly about a new pr