December 17 2020, 10:49 am | BY Ricki Green | 5 Comments
A week’s worth of bin juice, sink hair, dog slobber, mud from work boots and all manner of other disgusting things made an appearance in the launch campaign for Koh Protect Surface, a revolutionary new sanitiser that keeps surfaces bacteria-free for seven days.
Created by The Royals, the campaign set out to prove the efficacy of Koh Protect Surface by smearing a long list of bacteria-carrying substances all over a ‘Koh protected’ kitchen bench during a seven-day Facebook Live event, called ‘Will Koh Protect?’ But then came the real test. Would the founder of Koh, Adam, eat his lunch off the bench’s surface without it being sanitised again?