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CX Decoded Podcast: Chris O Brien on Martech Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
United states
Mayur gupta
Mayurr gupta
Dom nicastro
Scott brinker
Chris obrien
Chris walker
Digital marketing technology champion
Mt bank
People united bank
Your marketing team
Party data strategy
How marketing technology supports the customer journey
Marketing technology landscape
Centers of excellence
Marketing technology predictions come true
How Google TOPICS Impacts Analytics Strategy for Consumer Data Privacy and Digital Ads
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
App development
European union
App developers
Android pie
Sundry photography
Federated learning
Interest based marketing
Why did google drop
Google search
Consumers more
Behavioral cohort
Device focused search behavior
Google analytics
Zapp launch
Will google bring next
Viva topics
What Can Marketers Do Now To Prepare for Google Topics?
Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.
City of
United kingdom
Krystal tang
Scott sullivan
Adswerve sullivan
Wayne coburn
Pancras square
Party data
Party data strategies
West end
Privacy sandbox
Why did google drop
Consent management
Toward loyalty
Viva topics
Customer experience
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