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Find the balance between privacy and personalization with first-party data

In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.

Cynthia ramsaranJohn universityParty data strategiesPreference managementFirst party data strategiesSearch engine landThird door media

FIPP World Media Congress, 7-9 June, Press Gazette special offer

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Las vegasWorld media congressParty data strategiesWorld newsmedia networkFirst party data strategiesCongress campusWorld congressPress gazetteMedia congressConnecting global mediaDeal room

First party data strategies for publishers: Insight from The Independent

First party data strategies event: The Independent is on track to hit four million online registrations by the end of September, Press Gazette webinar told.

United kingdomOnetrust preferencechoiceDominic ponsfordRupert knowlesJo holdawayParty data strategies for publishersMedia technologyPress gazetteParty data strategiesIndependent digital newsPiano unitedIndustry driveWebsite personalisation versus privacyAudience growthAdvertising versus paywallsCan publishers

What Can Marketers Do Now To Prepare for Google Topics?

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

City ofUnited kingdomKrystal tangScott sullivanAdswerve sullivanWayne coburnPancras squareParty dataParty data strategiesWest endPrivacy sandboxWhy did google dropConsent managementToward loyaltyViva topicsCustomer experience

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