Updated Feb 23, 2021 | 15:28 IST
McDonald’s restaurants in North and East of India, operated by Connaught Plaza restaurants, have adapted well to a technology-driven, mobile-centric approach. But, they want to do more. McDonald’s – North & East – wants to serve Happier Meals in | Photo Credit: IANS
Key Highlights
When lockdown restrictions eased, McDonald’s had to return stronger and savvier
Connaught Plaza restaurants, that operates 140 restaurants across North and East of India, introduced WhatsApp delivery service
Global Safety+ programme and menu rejigs are also in the works
When restaurants shut their doors in 2020 due to the lockdown, people craved for their Aloo Tikki burgers and Piri Piri fries. The convenience of filling one’s stomach with a Happy Meal of Rs 100 seemed like a distant dream. So, when the government eased restrictions and QSRs opened their doors, McDonald’s had to return stronger and savvier. Custom