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Whitby Seafoods said it hoped the advert would harness the power of British seaside nostalgia
Whitby Seafoods has announced what it claims will be the first TV ad dedicated entirely to scampi amid a sales boom for the seafood.
Starting from next Thursday (15 April) and running for three weeks, the £1m ‘It Be Whitby’ campaign is set to focus on the brand’s Yorkshire credentials and would also champion scampi’s British provenance.
It will appear on ITV1 and ITV2 during shows such as The Chase and Coronation Street, with Whitby particularly targeting Saturday night viewers of the channels who it said made up its core family audience.