: Monday, July 19, 2021, 7:00 AM IST
OTT adds spice to Indian content as Bollywood loses masala: Vikrant Massey, Pankaj Tripathi, others share their take
The web space is going all out to lure viewers with new-age, out-of-the-box stories, while Bollywood tries to get back to it s feet amid the pandemic
While Bollywood stays shut, video streaming portals are importing fresh talent, crispy content and bold ideas into India s entertainment industry that once banked on star power to crack the box office. Actors say over-the-top (OTT) services are spotlighting evolving preferences of new-age audiences into their streaming content.
âChange keeps happening,â said actor Pankaj Tripathi, who grabbed eyeballs ever since he shone on web crime thrillers such as Mirzapur and Sacred Games . âIt seems there is a time of change happening in cinema with the coming of OTT. There is no other option than OTT currently,â he said. âStories are important on OTT. Who or what
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OTT adds spice to Indian content as Bollywood loses masala
Sun, Jul 18 2021 12:21 IST |
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OTT adds spice to Indian content as Bollywood loses masala.. Image Source: IANS News
New Delhi, July 18 : While Bollywood stays shut, video streaming portals are importing fresh talent, crispy content and bold ideas into India s entertainment industry that once banked on star power to crack the box office. Actors say over-the-top (OTT) services are spotlighting evolving preferences of new-age audiences into their streaming content. Change keeps happening, said actor Pankaj Tripathi, who grabbed eyeballs ever since he shone on web crime thrillers such as Mirzapur and Sacred Games .
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