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How technology is keeping apparel business relevant during Covid-19 How technology is keeping apparel business relevant during Covid-19 IANS / Updated: Dec 18, 2020, 06:42 IST . Technology and digitisation have been the chief after products of the pandemic with a majority of consumers drifting towards online shopping. The industry has speeded up its digitisation, moved rapidly to Omni channel capability, set up no touch payment methods, whats app ecommerce solutions and adoption of retail centric technology such as virtual reality trial rooms, points out Dhruv Bogra, Country Manager India, Forever New , a Melbourne based fashion brand in India. In an interview with IANSlife, Bogra shares his views on how the industry is strategizing business for a post-pandemic era. He also speaks about brands going digital and the expansion plans of Forever New.

Dhruv bograCountry manager indiaForever newShopping fromArtificial intelligenceOmni channelWhats app commerceதிருவ் போக்ராநாடு மேலாளர் இந்தியாஎன்றென்றும் புதியதுகடையில் பொருட்கள் வாங்குதல் இருந்துசெயற்கை உளவுத்துறைஓம்நி சேனல்என்ன செயலி வர்த்தகம்