The Executive Programme on Digital and Social Media Marketing Strategy at IIM Calcutta is a certificate program that aims to equip professionals with the necessary skills and knowledge to succeed in the digital marketing landscape. It covers various topics such as digital marketing fundamentals, social media marketing, SEO, PPC advertising, content marketing, data analytics, CRM, and digital marketing strategy. The program is delivered through a combination of online and offline modules and is open to professionals with at least three years of work experience in marketing or a related field. It is taught by experienced faculty members from IIM Calcutta and industry experts, and upon completion, participants will be able to develop and implement digital marketing strategies, optimize websites for search engines, manage PPC campaigns, analyze data, and build customer relationships.
Digital marketing, a growing sector, offers excellent career growth and income prospects. A degree or academic qualifications are not essential to work in digital marketing, as anyone passionate about learning and interested in the Internet can pick up the necessary skills. Digital marketing campaigns provide a targeted and measurable approach to marketing with a higher return on investment and better lead-to-conversion ratios than traditional approaches.
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Marketing Pro Series Persona Development Course Helps Companies Increase Marketing Effectiveness January 15, 2021 (PRLEAP.COM) Technology News Marketing Pro Series, the online marketing courses and one-on-one coaching program from Launch Marketing, announced it has opened online registration for its persona development course.
Led by Marketing Pro Series and Launch Marketing CEO Christa Tuttle, this latest course will be presented in three live sessions February 10, 17 and 24 at 10 am CT. Each session will be available on demand 24 hours after the live event.
Participants can expect: Introduction to buyer personas
Constructing buyer personas
A private session with a senior expert marketing coach