The Executive Programme on Digital and Social Media Marketing Strategy at IIM Calcutta is a certificate program that aims to equip professionals with the necessary skills and knowledge to succeed in the digital marketing landscape. It covers various topics such as digital marketing fundamentals, social media marketing, SEO, PPC advertising, content marketing, data analytics, CRM, and digital marketing strategy. The program is delivered through a combination of online and offline modules and is open to professionals with at least three years of work experience in marketing or a related field. It is taught by experienced faculty members from IIM Calcutta and industry experts, and upon completion, participants will be able to develop and implement digital marketing strategies, optimize websites for search engines, manage PPC campaigns, analyze data, and build customer relationships.