Paris Packaging Week (17 & 18 January 2024) is to offer its platform to the packaging sector’s brightest young creative talents once again in its annual packaging design competition.
The contest is part of a collaboration with ESI Reims and Huda Beauty. Students at the French engineering school have been briefed to create a complete redesign of viral sensation Huda Beauty’s Easy Bake Loose Powder.
The brief asks entrants to overhaul the primary and secondary packaging of the product.
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More than two years after their last edition, the ADF, PCD and PLD trade shows reopened on June 29 and 30, 2022 under a new identity: Paris Packaging Week. A successful come back, with a number of exhibitors and visitors close to that of January 2020.
The event, organised by Easyfairs, brought together professionals from the aerosol and dispensing (ADF), beauty and fragrance (PCD), premium drinks (PLD) and other luxury sectors. Some 6,912 visitors, and a total of 10,509 attendees including.