Paris Packaging Week (17 & 18 January 2024) is to offer its platform to the packaging sector’s brightest young creative talents once again in its annual packaging design competition.
The contest is part of a collaboration with ESI Reims and Huda Beauty. Students at the French engineering school have been briefed to create a complete redesign of viral sensation Huda Beauty’s Easy Bake Loose Powder.
The brief asks entrants to overhaul the primary and secondary packaging of the product...