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Wellness Travel: How to Tap Into This Colossal Market

Article - Wellness Travel: How to Tap Into This Colossal Market - By Alyssa Fate - According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.

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