In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant Gourmet, and a new range from VFC.
Image Source: Rich Vintage/Getty Images
Front of package nutrition labeling intended to help consumers select healthier foods and beverages by potentially calling out the amount of added sugar and other nutrients of interest could unintentionally expose children to higher levels of non-nutritive sweeteners, a public health advocate warned earlier this month at a public meeting hosted by The Reagan-Udall Foundation for FDA.
While allulose may technically be a ‘rare’ sugar, marketing it simply as sugar could mislead consumers to believe it is or is the same as common table sugar, the National Advertising Division of BBB National Programs determined in a recent decision.
Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe, but they do shine a light on common social media practices that the FTC deems insufficient or is unwilling to give a pass going forward.
While the FDA is updating its current definition of healthy and exploring voluntary iconography for packaging, the term means many different things to many different people, which could complicate the impact of the icon and product marketing, suggests research from the International Food Information Council shared during FoodNavigator-USA's Futureproofing the Food System virtual summit on Nov. 15.