Baked beans on Weetabix? We can do better than that
Jill Dupleix
Photo: Twitter/@Weetabix
COMMENT
It s enough to make you choke on your morning cuppa. In Britain this week, Weetabix posted a Tweet that showed two of their dry bricks of wheaty cereal covered in Heinz baked beans. Ewww, gross. (Clearly I do not know how to spell ewww, but I know gross when I see it). Why should bread have all the fun when there s Weetabix? they asked a population languishing at home in all the misery of a national lockdown. Never mind that it was posted by Francesca of Marketing as an obvious play for viral status – it worked. You d think they d be avoiding anything viral, but what else do the Brits and the Scots have to do in these troubled times but make funny comments on their smart phones?