Does branter ever really build long-term brand value?
Brands have been embracing the fun side of social media.
by Emmet McGonagle
Sign in to continue
Free email bulletins
Baked beans on Weetabix? We can do better than that
Jill Dupleix
Photo: Twitter/@Weetabix
COMMENT
It s enough to make you choke on your morning cuppa. In Britain this week, Weetabix posted a Tweet that showed two of their dry bricks of wheaty cereal covered in Heinz baked beans. Ewww, gross. (Clearly I do not know how to spell ewww, but I know gross when I see it). Why should bread have all the fun when there s Weetabix? they asked a population languishing at home in all the misery of a national lockdown. Never mind that it was posted by Francesca of Marketing as an obvious play for viral status – it worked. You d think they d be avoiding anything viral, but what else do the Brits and the Scots have to do in these troubled times but make funny comments on their smart phones?