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Can you tell us about Weber Shandwick Africa and what your role entails? Weber Shandwick is one of the world s leading global public relations firms with offices in major media, business, and government capitals around the world. My role as head of social media is to provide strategic counsel and best practice for social media across our clients in Africa, adapting our digital ecosystem for different countries, cultures, and languages enabling our clients to engage across earned, owned and paid channels. How did you get into the PR industry? Good networking! I started as a copywriter over a decade ago and have always worked in a more ATL/Digital Agency space, so PR was quite new to me. However, my connection to FCB Africa, part of the Nahana Group, resulted in Weber Shandwick reaching out to me when they were ready to build a digital department.

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