Veganuary hitting record numbers this year
By Brandstories
SA market expands to meet growing demand with new exclusive products
More than 525,000 people have signed up for Veganuary - a non-profit movement that encourages people across the globe to take the pledge to try vegan for January. This has broken sign-up records only just days into January, surpassing last year’s total sign-ups of 400 000.
As more South Africans join this movement – and often incorporate a more plant-based lifestyle beyond just January – local retailers and food producers are rising to the challenge to offer customers more choice and variety to serve this growing interest in plant-based eating.
John Doryâs restaurants launch new plant-based menu for Veganuary 2021
By Brandstories
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John Doryâs, the South African seafood restaurant chain, have announced that they will be taking their sustainability mission to the next level by launching a special plant-based addition to their menu in time for Veganuary.
Veganuary is a global movement started in the UK in 2014 that encourages people to take the pledge to be vegan for 31-days in January. South Africans have started to embrace the movement with gusto, and this year the South African sign ups were the 8th highest in the world and showed a whopping 80% growth from 2019.