Veganuary hitting record numbers this year
By Brandstories
SA market expands to meet growing demand with new exclusive products
More than 525,000 people have signed up for Veganuary - a non-profit movement that encourages people across the globe to take the pledge to try vegan for January. This has broken sign-up records only just days into January, surpassing last year’s total sign-ups of 400 000.
As more South Africans join this movement – and often incorporate a more plant-based lifestyle beyond just January – local retailers and food producers are rising to the challenge to offer customers more choice and variety to serve this growing interest in plant-based eating.