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Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.
Following the accelerated adoption of e-commerce in the past year, the firm has observed that consumers are increasingly becoming more discerning about the online shopping experience.
“With the uptake of online shopping especially during the COVID-19 pandemic, customers’ demand and expectation of online shopping experience has been surging rapidly. Customer research showed that in Asia, our customers have expectation on fast and reliable delivery for online shopping,” said Freda Ng, Chief Digital Officer of Watsons International.
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Grab and A.S. Watson Group, known for its Watsons stores, announced that they will be working together to expand access to Watsons’ merchandise through a health and beauty partnership. The collaboration spans six Southeast Asian countries, including Malaysia. The deal will also leverage Watsons’ extensive physical store presence along with Grab’s large on-demand delivery fleet.
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Freda Ng, Chief Digital Officer, Watsons International, says that the O+O (online and offline) partnership should provide added convenience to brand’s customers, enabling them to shop for over 62,000 health and beauty products, either from the Watsons App or on GrabMart.
January 20, 2021
Grab X Watsons partnership.
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Need a particular brand of soap or cleanser in a pinch? Grab and Watsons announced an official online+offline partnership, allowing Grab users to receive hygiene products at their doorstep, and use GrabPay as a payment option inside Watson s physical stores around Singapore.
“Covid-19 accelerated the growth of e-commerce, and our customers expect their purchases to be delivered fast. With our unparalleled network of 2,200 stores in Southeast Asia, which is a core touchpoint for customers and key to enabling fast deliveries, Grab is the ideal partner to complete the purchase journey. This O+O partnership provides added convenience to our customers who can now shop for over 62,000 health and beauty products, either from the Watsons App or on GrabMart, and have them delivered to their doorsteps in under 2 hours, said Freda Ng, Chief Digital Officer, Watsons International.