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Longtime Marriott sales executive Doreen Burse will become United’s next worldwide sales head, taking over a position that has been vacant since the mysterious disapperance of Jake Cefolia last August.
Doreen Burse
Burse, who most recently as vice president of Marriott’s global sales for the U.S. and Canada, will assume her post at United on March 1. She will be responsible for developing and leading United’s global sales strategy.
“In 2021, our sales organization will be one of the most pivotal contributors to United s recovery as we lay the groundwork for the company’s future success,” United chief commercial officer Andrew Nocella said in a statement on Tuesday. “Considering the significance of this team in setting the direction and tone for our entire organization, I am excited to announce Doreen Burse as our senior vice president of worldwide sales.”