and i think the fear that s in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they re not actually going to get the pr uplift out of it that they were after. - it s interesting, isn t it? i mean, you were saying, jerry, that perhaps the football will start to take centre stage. i read that itv s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial things in general. you know, of course, iwill certainly be watching at 1pm on a monday, as i would even i wasn t working in football because i m obsessed by it, but lots of people won t. i think there s a lot of people who watch games when they re convenient, when their friends are on them in a sunny pub garden. but this isn t going be like that. in novem
will will love being in qatar- for its excellent galleries - and museums and me thinking, well, that s not really. what will win over a lot of football fans, what will win over them is sort of partying i on the streets and, you know, the sight of thousands - of peruvian fans in russia. that;s not really going to be the case here. i and i think the fear that s in a lot of qatari minds. at the moment is after all this money, all this time - and all this being hammered in the press, they re not- actually going to get| the pr uplift out of it that they were after. it s interesting, isn t it? i mean, you were saying, jerry, that perhaps the football will start to take centre stage. i read that itv s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial things in general. you know
to me football fans will will love being in qatarj for its excellent galleries and - museums and me thinking, well, that s not really- what will win over a lot of football fans, what will win over them is sort of partying i on the streets and, you know, the sight of thousands - of peruvian fans in russia. that s not really going to be the case here. . and i think the fear that s in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they re not actually going to get the pr uplift out of it that they were after. - it s interesting, isn t it? i mean, you were saying, jerry, that perhaps the football will start to take centre stage. i read that itv s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial thi
if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial things in general. you know, of course, iwill certainly be watching at 1pm on a monday, as i would even i wasn t working in football because i m obsessed by it, but lots of people won t. i think there s a lot of people who watch games when they re convenient, when their friends are on them in a sunny pub garden. but this isn t going be like that. in november, people are very busy. it will all feel a bit different. beth fisher, what s your view on that? i mean, do you think this is the line in the sand where sports reporting changes or our assessment of football changes? or is thisjust, you know, going to be more of the same? for any sports journalists or any journalists to have to be able to have a kind of free kind of punch at a big organisation is great. but i will say this the irony that the british press in pa
on the streets and, you know, the sight of thousands - of peruvian fans in russia. that s not really going to be the case here. . and i think the fear that s in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they re not actually going to get the pr uplift out of it that they were after. - it s interesting, isn t it? i mean, you were saying, joey, that perhaps the football will start to take centre stage. i read that itv s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial things in general. you know, of course, iwill certainly be watching at 1pm on a monday, as i would even if i wasn t working in football because i m obsessed by it, but lots of people won t. i think there s a lot of people who wa