will will love being in qatar- for its excellent galleries - and museums and me thinking, well, that s not really. what will win over a lot of football fans, what will win over them is sort of partying i on the streets and, you know, the sight of thousands - of peruvian fans in russia. that;s not really going to be the case here. i and i think the fear that s in a lot of qatari minds. at the moment is after all this money, all this time - and all this being hammered in the press, they re not- actually going to get| the pr uplift out of it that they were after. it s interesting, isn t it? i mean, you were saying, jerry, that perhaps the football will start to take centre stage. i read that itv s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we ve seen with elon musk, advertisers don t like to be associated with controversial things in general. you know