From:ChinaDaily | 2021-02-18 07:32
Skincare and beauty company L Oreal Group is working hard to carry out its good consumption pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month.
The development comes after L Oreal last week reported spectacular sales in the country, propelling the group s fourth-quarter business performance.
Just days ahead of the Lunar New Year, a 3CE Stylenanda flagship store was launched in Shanghai s downtown Xintiandi area, where customers can purchase a variety of cosmetics by 3CE, a brand originally from South Korea and later acquired by L Oreal.
L Oreal betting big on domestic beauty industry By HE WEI in Shanghai | China Daily | Updated: 2021-02-18 07:32 Share CLOSE A visitor checks out a L Oreal smart mirror during the third China International Import Expo in Shanghai in November. The mirror uses augmented reality technology to help users design their own hairstyles. LYU LIANG/FOR CHINA DAILY
Skincare and beauty company L Oreal Group is working hard to carry out its good consumption pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month.
The development comes after L Oreal last week reported spectacular sales in the country, propelling the group s fourth-quarter business performance.
L Oreal betting big on domestic beauty industry--China Economic Net en.ce.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from en.ce.cn Daily Mail and Mail on Sunday newspapers.