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L Oreal betting big on domestic beauty industry-Eastday

From:ChinaDaily   |  2021-02-18 07:32 Skincare and beauty company L Oreal Group is working hard to carry out its good consumption pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month. The development comes after L Oreal last week reported spectacular sales in the country, propelling the group s fourth-quarter business performance. Just days ahead of the Lunar New Year, a 3CE Stylenanda flagship store was launched in Shanghai s downtown Xintiandi area, where customers can purchase a variety of cosmetics by 3CE, a brand originally from South Korea and later acquired by L Oreal.

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