Himatsingka Seide announced its new licensing agreement with The Walt Disney Company for the European region.
The license will give Himatsingka the rights to design, develop, manufacture and distribute a broad range of home textile products inspired by Disney s vast archives and characters from all its franchises including Disney, Marvel, Pixar and Lucas.
As part of Disney s relaunch strategy, with a leaner and deeper partner base, Himatsingka will distribute an
expansive range of licensed home textile products across Germany, United Kingdom, France, Italy, Spain,
Central and Eastern Europe, the Nordics and South Africa among other countries. This agreement marks
the commencement of Himatsingka s relationship with Disney, the world s largest entertainment franchise.
The shares of Himatsingka Seide were up 7 per cent on Friday after the company announced that it had entered into a new licensing agreement with the Walt Disney Company for the European region. At 3.1
The News Scroll 08 January 2021
Last Updated at 4:20 pm | Source: PTI
Himatsingka Seide inks licensing agreement with Walt Disney for European region Outlook January 08, 2021 16:20 IST Himatsingka Seide inks licensing agreement with Walt Disney for European region outlookindia.com 1970-01-01T05:30:00+0530
New Delhi, Jan 8 (PTI) Textile firm Himatsingka Seide on Friday said the company has entered into a licensing agreement with The Walt Disney Company for the European region to expand its global brand portfolio in the home textile space. Himatsingka Seide Ltd has entered into a new licensing agreement with The Walt Disney Company for the European region, the company said in a regulatory filing.