South Africa s biggest supermarket retailer Shoprite plans to add 20 more Uniq clothing stores in 2024 and is also looking to source its basics clothing range at home, executives told Reuters on Wednesday as they launched the 20th store.
Over recent years, Shoprite has been looking for growth in areas such as pet, baby and outdoor products, launching standalone stores including by branching into clothing in 2023 with UNIQ, its apparel brand under its Checkers upmarket grocery chain. But unlike its grocery rivals Pick n Pay and Game and Makro, both owned by Walmart s Massmart, Shoprite is targeting affluent shoppers with its slightly pricier basic ranges such as jumpers for 369 rand ($19.20), joggers and t-shirts.
South Africa s biggest supermarket retailer Shoprite plans to add 20 more UNIQ clothing stores in 2024 and is also looking to source its basics clothing range at home, executives told Reuters on.
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