Over recent years, Shoprite has been looking for growth in areas such as pet, baby and outdoor products, launching standalone stores including by branching into clothing in 2023 with UNIQ, its apparel brand under its Checkers upmarket grocery chain. But unlike its grocery rivals Pick n Pay and Game and Makro, both owned by Walmart's Massmart, Shoprite is targeting affluent shoppers with its slightly pricier basic ranges such as jumpers for 369 rand ($19.20), joggers and t-shirts.