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January 22, 2021
Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. The company plans to carry on with that approach in 2021, as DTC marketers say the diversification conversation has continued to heat up.
“There are only so many impressions available from the top of the funnel for Facebook [inventory] will run out of people to hit from that perspective, however it may become a great remarketing tool,” said Mark Murrell, Get Maine Lobster CEO and founder, when asked why the diversification strategy will continue this year. Murrell added that the company needs to “meet consumers where they are and those channels are ever-changing.”