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This is what Britain REALLY thinks ahead of the election

Meet The Mail on Sunday s panel of voters and what they make of it so far. We ll be revisiting them over the next few weeks.

United kingdomSharon coulsonDavid cameronBoris johnsonMargaret thatcherWhitby sharon coulsonSian foxLewis richardsonMaurice hetheringtonTony blairLouisa dunbarKeir starmerNational serviceWhite van manMondeo manWaitrose woman

SARAH VINE: Whacking VAT on school fees will make life easier for the rich while the rest fight for scraps Starmer really is a true socialist

Starmer doesn t need to proclaim his socialism. It s abundantly clear. Only a dyed-in-the-wool socialist would put forward a policy as divisive and as short-sighted as whacking VAT on public school fees.

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The people who will decide the next general election

Election strategists cannot resist constructing an archetype that their party needs to win over. For Tony Blair it was Mondeo Man, for Boris Johnson it was Waitrose Woman, David Cameron had Worcester Woman and Margaret Thatcher had Essex Man.

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Waitrose woman? Who needs her We ve got gamer dads driving an industry boom

Waitrose woman? Who needs her We ve got gamer dads driving an industry boom
cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.

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Meet Millennial Millie, the new swing voter

An election looms and political parties are already talking ‘voter demographics’. Every few years, the wonks of Westminster pick a social stereotype and decide it represents a crucial group of swing voters. We’ve had Mondeo Man, Waitrose Woman and Peppledash Person. Who will it be in 2024? It could be Deano, a snooty term used

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