Mumbai : Goodwill and corporate reputation are the safety cushion against high inflationary and economically uncertain times that the private sector is undergoing currently. As reputed investment banking firms come under the scanner for misleading their customers on their ESG – environmental, social and governance standards, the role of public relations and communication
Jaypee and Jaypee Plus have onboarded leading Public Relations agency MediaGraphixPR and Design agency 4:DESIGN, to enhance its strategic communications.
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NewsX was recently joined by Siddharth Anand Kumar, Vice-President- Films and Events at Saregama India Ltd., for an exclusive conversation as a part of its special series, NewsX A-List where he spoke about his production house and the film industry.
Talking about the film division of Saregama and leading it, Mr. Anand said, “So, the film producing division of Saregama, which is India’s oldest music label, it has the most incredible and rich catalogue of music. Going back to the early days pretty much every song which belongs to my childhood or your childhood, the feeling of nostalgia and the great kind of cinema that we have created overall in these years resides in Saregama. Yoodlee is an attempt for Saregama to have a participation in the making of movies and not just in the music of movies. So, we started out cautiously, slowly to establish the fact that film-making can be a profitable venture.”
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Vvihan Gulati, Director of MediagraphixPR recently joined NewsX for an insightful conversation as a part of its special series NewsX India A-List and talked about his firm, it’s services and the PR industry in India.
Talking about his journey in the media industry and with Mediagraphix PR, Vvihan said, “My journey started in college in Symbiosis school of Economics, where I studied BA in Economics and I had this one subject in third year, economic journalism and I started writing an economics article, business article mainly. I spoke to a teacher about it and what was next, so she told me about the dissertation in the third year and I did a dissertation on Public Relations, where I studied a lot about brand positioning, PR strategies, communication strategy and a lot many books in PR, at many PR agencies-local, domestic and international.”