6:49 PM
NewsX was recently joined by Siddharth Anand Kumar, Vice-President- Films and Events at Saregama India Ltd., for an exclusive conversation as a part of its special series, NewsX A-List where he spoke about his production house and the film industry.
Talking about the film division of Saregama and leading it, Mr. Anand said, “So, the film producing division of Saregama, which is India’s oldest music label, it has the most incredible and rich catalogue of music. Going back to the early days pretty much every song which belongs to my childhood or your childhood, the feeling of nostalgia and the great kind of cinema that we have created overall in these years resides in Saregama. Yoodlee is an attempt for Saregama to have a participation in the making of movies and not just in the music of movies. So, we started out cautiously, slowly to establish the fact that film-making can be a profitable venture.”