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‘This is exciting for artists’: is this project the future of billboards? Matt Shaw
In 1967, Elektra Records took a risk by purchasing a large hand-painted billboard on West Hollywood’s Sunset Boulevard to promote a new album by The Doors, an up-and-coming local band in residency at Whiskey a Go Go, a nearby nightclub. It would ignite a golden era of advertising on the 1.5-mile stretch known as Sunset Strip, where large-format signage advertised the latest releases to passersby. The area has been home to advertising art since the era of speakeasies and silent movies, and in 1991, the Los Angeles Times proclaimed that the iconic 70ft-tall Marlboro Man sign was “a more enduring urban monument than almost any other building in Los Angeles”.
This Is What Billboards Will Look Like in the Future
This Is What Billboards Will Look Like in the Future
Sunset Spectacular
Los Angeles is a city defined by its large-scale advertising the Hollywood Sign itself was originally an ad for a 1923 housing development called Hollywoodland. It s fitting then that LA should be leading the way once again with the construction of a futuristic new digital media tower on Sunset Boulevard that brings outdoor advertising and public art together.
Digital billboards are actually banned by some cities including nearby Santa Monica, but a new initiative proves that the futuristic format isn t as dystopian as films like